Sentient-Publishing

The GAPP Print Expo: Are you there?

September 10, 2015adminUncategorized0

Sentient

Think of your favourite tradeshows, the ones that left you exhausted, but in a good way. Think of what you achieved and what you saw at the show. Remember all the people you know who you saw at the show. Attending a trade show for all of us is one of those things that we don’t necessarily want to do but we know that the end result will be worthwhile.

However, exhibiting at a show carries with it a number of emotions. You have to consider costs, not only of the process of exhibiting at the show, but also the cost of the things that you will have on your stand and the time away from the office. These raise some mixed feelings, causing you to think about the value of exhibiting at a show compared to the potential returns. At the end of the day, you know that your presence at the show is important. It maintains brand awareness, it shows your customers that you are active and it sets your position in the market.

The one area of concern is whether you will achieve the volume of visitors that you would like to see and whether the attendees will be interested in your offering and whether they will be of the right calibre. What you need is some assurances. How can you get these?

You need partners who have the right links to the market you are involved in and also partners who have expertise in organising and arranging tradeshows with a proven track record. The combination of The GAPP Magazine and Specialised Exhibitions brings you just such partnerships.

The GAPP Magazine brings you industry trends, developments and news. It also has a direct link to more than 22000 readers across the combined platforms of the printed magazine and the electronic newsletter. Combine this with the extensive industry knowledge of the team at the magazine and you have a dedicated vehicle for addressing your market. If you then consider the expertise of Specialised Exhibitions at organising trade shows and you have a formidable union.

It is on the basis of this union that The GAPP Print Expo has come about. There are now just seven months until the doors open on the co-located shows including The GAPP Print Expo, ProPlas, Foodpro and ProLabel. Situated in Hall 7 at Nasrec, The GAPP Print Expo is the largest show dedicated to all forms of print bringing it in line with the coverage of the magazine which addresses all aspects of the printing industry. As this point, Hall 7 is more than 90 percent sold with just a few stands still available.

The last show held in 2013 attracted more than 13000 visitors including a large presence from neighbouring African countries. Through the marketing efforts of The GAPP and its associated publication The GAPP Contacts, an even larger African contingent is expected in 2016.

That is not all. In addition to the attraction of the largest show of its kind on the African continent, The GAPP will be running a two-day conference aimed at senior decision-makers and buyers of printing services. Speakers from the upper echelons of the printing industry will appear on the same platform as leaders from business, industry and government to give delegates an overview of the future of our country and industry.

Vikesh Roopchand, managing director of Sentient Publishing commented, ‘To obtain more information on exhibiting at the show or participating in the conference please contact Sentient Publishing on +27 (0) 11 475 5095 or e-mail: sales@sentientpublishing.co.za.

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